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Barbie X CCM - Collection Launch: Dream Big Play On

Role

1st Assistant Director (Hybrid Set)

Genre

Brand Collab, Collection Launch, Exclusive Product, Sport Media, Pro Athlete, Toys, Fashion, Youth

CCM Hockey paired up with the iconic doll brand to mesh iconic style with elite performance - both on and off the ice. Starring PWHL players alongside young athletes, both motion and still assets for a vast range of products were captured; from Barbie JetSpeed FTW Pro™ sticks, helmets, protective equipment, clothing and accessories.

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