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L'Oréal - Worth It

Role

Producer / 1st Assistant Director

Genre

Global Brand Campaign, Social Campaign, Billboard, Beauty, Influencer Collab

L'Oréal selected 10+ Canadian influencers to participate in a global campaign, shared with celebrity L'Oréal brand ambassadors Kendall Jenner, Ariana Greenblatt, Viola Davis, and more. This video and still campaign reached audiences online, with influencer Dhivya Sri being selected to share a billboard with Kendall Jenner, displayed in major cities across Canada.

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